Content & CRM Marketeer

About Wuunder
Wuunder is a growing, ambitious and dynamic SaaS scale-up. We work together to optimise the logistics e-commerce process for great brands and retailers with an international focus. Our secret: a strong team and the latest technology. This way, we can take maximum care of our customers.

About the role

As Content & CRM Marketeer, you'll bring Wuunder's brand promises to life and ensure they reach the right person at the right time. You're not just creative, but also the driving force behind our lead nurturing. The content is B2B-focused and you'll conceive, create and distribute content that not only resonates with e-commerce businesses, logistics managers and decision-makers, but also activates them to take action.

Your work touches the full breadth of the marketing funnel: from awareness (blogs/socials) to engagement and conversion (email flows). You understand that downloading a whitepaper is only the first step; the real work towards lead conversion starts afterwards. You'll independently develop strategies to warm up leads, set up the email flows and write the compelling copy that converts readers into customers. You'll work closely with colleagues from marketing, sales, product and customer success. In this role, you'll report directly to the Manager Marketing & Sales.

Your responsibilities

Content Strategy & Creation

• Developing and executing a content strategy.

• Creating and managing our content calendar.

• Creating diverse content formats: blogs, whitepapers, customer cases, infographics, videos and newsletters.

• SEO/GEO optimisation and keyword research for maximum discoverability.

• Communicating our brand identity: innovation, simplicity and sustainability.

CRM, E-mailmarketing & Automation

• Strategy: You'll independently develop smart email strategies for different phases of the customer journey (e.g. lead nurturing, onboarding, re-activation or upsell).

• Email Flows: You'll be responsible for setting up and building email flows and sequences in our marketing automation software.

• Copywriting: You'll write engaging, personalised email copy that aligns with the specific needs of the recipient at that stage of the funnel.

• Segmentation: You'll create smart customer selections in the CRM based on data and behaviour to make messages hyper-relevant.

• Optimisation: You'll analyse open rates, click-through rates and conversions of your emails and continuously optimise them through A/B testing.

The perfect candidate

• Experience: 3+ years' experience in a combination of content marketing and email marketing, preferably in a B2B environment (SaaS, e-commerce or logistics is a strong advantage).

• CRM Experience: You have experience with CRM systems and Marketing Automation tools (think HubSpot, FreshSales (which we use), Pipedrive, etc.). You're comfortable building workflows.

• Copywriting: You write fluently and persuasively in Dutch and English. You can switch tone-of-voice between an inspiring blog and an action-driving sales email.

• Tech & Tools: You're tech-savvy, enjoy discovering new tools and like experimenting with AI tools (such as Clay or ChatGPT) to make your work smarter.

• Mindset: Used to working in a scale-up; you can work independently, see what needs doing and don't panic when not everything is documented in processes.

• Team: Independent in execution, but a team player when coordinating with Sales and Product.

What Wuunder offers…

• Working at a growing, innovative scale-up in e-commerce logistics.

• A salary between €3.500 and €5.000 per month, depending on your knowledge and experience.

• 25 vacation days and flexible working hours.

• Hybrid working with 2 days at the office in Amsterdam.

• A weekly organized team lunch at the Amsterdam office.

• Pension scheme, travel allowance, and home office allowance.

• Holiday pay of 8.33%.

• An entrepreneurial, informal culture with plenty of freedom and personal responsibility.

• Work in a diverse, international team of pioneers in e-commerce logistics.

Why you want to work at Wuunder

• You’ll be part of a dedicated, multicultural team of professionals where hard work and fun go hand in hand.

• You’ll work for and with leading (international) brands and retailers, including Under Armour, Hunkemöller, G-Star, Greetz, Rituals, and Tag Heuer.

• By collaborating closely and combining our strengths, we continuously optimize our software.

• Our platform facilitates millions of deliveries worldwide, making the world your workplace.
  
  Interested?
  If this challenging role at Wuunder appeals to you, please send your cover letter and CV via the button below. We'll get in touch with you as soon as possible for the next steps in the application process. Questions? Contact Bas at bas.brinkman@wuunder.com

• Neem ook een kijkje op: https://wuunder.com/werken-bij